TODD MCKENNEY LAUNCHES INDUSTRY ‘PIVOT FOR PROFIT’ ONLINE MARKETPLACE – TODDMASKS.COM
Todd McKenney is a passionate and long term member of both the Stage and Screen Industry and an advocate for Public Health. As a keen supporter of The Grace Centre at the Children’s Hospital at Westmead, Todd has witnessed first hand the profound impact of following advice when it comes to protecting the vulnerable with best practice.
In response to the current national health crisis, teamed with the impact of the crisis on the economical prospects of his fellow Stage and Screen Industry family, Todd has created a ‘pivot for profit’ platform, TODDMASKS.COM, where Australian costume designers can make and sell masks directly to the Australian public in order to assist these talented individuals to use their exceptional skills to both make Australia more safe and create an income stream for themselves.
“Understanding both the evolving complexities of the health crisis from my view as a keen supporter of The Grace Centre, and the catastrophic impact on income generation on my peers within the Stage and Screen Industry, has driven me to create an online marketplace for Australia’s Costume Designers to sell masks that are created to the current Australian health standards. TODDMASKS.COM is a space where we can buy local and help exceptionally motivated and skilled artists to pivot their talents to suit the current market.”
Australian Costume Designers such as the prolific industry veteran Jennifer Irwin (Bangarra Dance Theatre,The Australian Ballet, Sydney Theatre Company, Opera Australia), and the immensely talented Erin Roche (High Ground, The Pacific, House Husbands) are part of the movement are creating ranges for sale on the platform.
Mr McKenney is profoundly humbled by the response to the platform from his industry colleagues and looks forward to watching them thrive.
“We simply cannot sit by as these talented people are forced to leave the industry due to a lack of work. Stage and Screen will thrive again one day, and I am committed to helping my fellow artists anyway that I can. This is all for them, and is made with love and thanks for helping make me look great all these years!”.
An online auction of one-of-a-kind masks will also be announced in order to support the Children’s Hospital at Westmead.